Creating meaningful impact through innovative ideas and design has always driven me. With over 15 years of experience across global agencies, in-house teams and founder-led businesses, I’ve helped shape strategic, human-centred solutions that engage audiences and deliver results.

I bring a collaborative mindset and a global perspective, having lived and worked across several countries and cultures. I believe diverse teams and shared ownership lead to stronger outcomes — and I’m committed to creating environments where creative thinking thrives.

My approach blends creative intuition with analytical thinking. I’m equally comfortable setting the vision, crafting concepts, refining the work, and leading teams to bring it to life — across brand, digital, content, and multi-channel campaigns. Along the way, I’ve been fortunate to contribute to award-winning work recognised by major international juries. But what I value most is the ability to connect ideas with purpose, and creativity with impact.

I’m currently expanding my practice through Cyber Security studies at RMIT, driven by a long-term interest in ethical design, digital trust and responsible innovation.