Carmel Winery 
A series of live dining events
created for Instagrammers & Foodies
When Carmel Wineries wanted to reconnect with the younger generation of foodies they decided to ride the trend of food photography and created Food - o - graphy.
The world's first Instagram dishes, designed solely to capture the perfect shot of gourmet food from the lance of a smartphone.
Check out The Limbo and The 360 designed for shooting for special dinners in Israels's top restaurant 'Catite'.
Foodography has elevated the practice of capturing food pictures on a smartphone into an art form and proven that even most amateur photographers look like a professional using nothing but a smartphone.
Foodography was a success in reconnecting and repositioning Camel Winery as an innovative and stylish brand.
         
Reposition / Concept / Art Direction / Product Design / Web design / Social

FAB Gold Award