Mazda
Advanced safety technologies
Advanced safety technologies
Mazda 3 featuring advanced safety technologies take designed to help drivers recognise potential hazards, avoid collisions and to minimise the severity of accidents when they’re unavoidable.
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Concept / Art Direction / Art Buying / Social /
* Please activate Youtube Closed Captions for english translation.
Concept / Art Direction / Art Buying / Social /
I-Stop
"There are two ways to save on fuel when standing at a red light. One. Train your lamb to switch the engine off every time you come to a standstill. Two. Buy the all new Mazda 3 with I-stop System that switches the engine off when the car is stopped, and saves you up to 5 liters of fuel a month. Bear in mind, option number one doesn't always work out. Mazda 3. Game-changing technology."
SCBS
"There are two ways to break when there is a sudden danger on the road One. Train your chicken to lay an egg a minute before the danger appears. Two. Buy the all new Mazda 3 with Smart City Breaking System that automatically breaks at speeds up to 30 kilometers an hour. Bear in mind, option number one doesn't always work out. Mazda 3. Game-changing technology."
LDWS
"There are two ways to avoid steering off course when driving. One. Train your dog to bark your name the minute you doze off Two. Buy the all new Mazda 3 with Lane Departure Warning System that helps you stay on your side of the road. Bear in mind, option number one doesn't always work out. Mazda 3. Game-changing technology."
AFS
"There are two ways to see better when navigating badly lit curves in the road. One. Train your fireflies to light the way. Two. Buy the all new Mazda 3 with AFS lighting system that adapts to the direction you are turning into. Bear in mind, option number one doesn't always work out. Mazda 3. Game-changing technology."
Director: Gal Muggia