Sensen.ai
Rebrand

SenSen ai, an ASX-listed smart cities company had to adjust its trajectory to enable a new listing on the Nasdaq stock market. For that, SenSen's brand had to redefine itself in order to communicate an evocative story, identity and product portfolio, also reassuring staff, investors, governments and other key stakeholders about their unique value proposition. From an already too common AI/Machine Learning discourse, we shifted the brand to its very origins and brought a new light onto its Data-Fusion expertise. This subtle yet truthful reframing was key to the development of an entirely new verbal and visual identity, also responsible for empowering its directors to radically re-focus their business strategy.
         
Brand Repositioning & Revitalization / Concept / Strategy / Art Direction / Rebranding / Video / Ux Ui Web / Digital Banners / Social