Bega-Vegemite
“Vegeknife”
“Vegeknife”
A Bega Cheese survey found that 58 per cent of Aussie were frustrated finding butter in their jar of Vegemite.
“Vegeknife” Is Here to Solve the ongoing Butter vs. Vegemite Woes
Concept / Product Design / Social
“Vegeknife” Is Here to Solve the ongoing Butter vs. Vegemite Woes
Concept / Product Design / Social
More Facts
● How do Aussies spread their Vegemite on toast? The responses are in and almost half of the Aussies surveyed (45 per cent) prefer a thin layer of Vegemite, the next most common preference was lots of butter and a scraping of Vegemite (32 per cent), followed by those who prefer to spread Vegemite on thick (20 per cent).
● When asked what goes first – butter or Vegemite – those who butter first and then Vegemite account for 86 per cent of Aussies surveyed.
● How do Aussies spread their Vegemite on toast? The responses are in and almost half of the Aussies surveyed (45 per cent) prefer a thin layer of Vegemite, the next most common preference was lots of butter and a scraping of Vegemite (32 per cent), followed by those who prefer to spread Vegemite on thick (20 per cent).
● When asked what goes first – butter or Vegemite – those who butter first and then Vegemite account for 86 per cent of Aussies surveyed.
● With regards to the preferred Vegemite to butter ratio, around 45 per cent of Aussies surveyed prefer more butter than Vegemite, those who prefer an even spread of Vegemite and butter make up 30 per cent, those who prefer more Vegemite than butter constitute 13 per cent of respondents, and 12 per cent of respondents don’t use butter.
● Over 32 per cent of respondents felt irritated by discovering butter in their jar of Vegemite, with 7 per cent of the 32 per cent feeling beyond irritated.
● Over 32 per cent of respondents felt irritated by discovering butter in their jar of Vegemite, with 7 per cent of the 32 per cent feeling beyond irritated.
● Do Aussies consider others when they’re using Vegemite and are they careful not to leave butter in the Vegemite jar? 38 per cent of respondents think this is the least of their worries, 37 per cent are careful not to get butter in the jar, 19 per cent of respondents remove butter from the Vegemite jar if they get butter in the jar ,and 6 per cent of respondents do not wipe the knife clean before they dip it into a Vegemite jar.
● If there’s butter in the Vegemite jar, 49 per cent of respondents agree that it’s not their fault. Over 11 per cent disagree that if there’s butter in the Vegemite jar, it’s not their fault, with 6 per cent of respondents strongly disagreeing.
● If there’s butter in the Vegemite jar, 49 per cent of respondents agree that it’s not their fault. Over 11 per cent disagree that if there’s butter in the Vegemite jar, it’s not their fault, with 6 per cent of respondents strongly disagreeing.